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An illustration picture shows a Google logo with two one Euro coins, taken in Munich in this January 15, 2013 file photograph. Google Inc shares rose 1 percent to hit $800 per share on February 19, 2013.Credit: REUTERS

Google’s UK global impact challenge

By Sangeeta Haindl | 1 April 2013

Google is always on the hunt for something new, something big. Now, the search giant has launched the Global Impact Challenge in the U.K, a social innovation competition that will award £2 million ($3 million) between four not-for-profit start-ups based in this country that are using technology for social good in areas such as education, economic development, health, environment and community service. Google wants to find British organisations that will use technology ‘to transform lives'; this Challenge is looking for projects that use technology to solve a specific social issue on a grand scale. Entries will be judged by Sir Tim Berners-Lee, the inventor of the World Wide Web, Sir Richard Branson, and Google’s European boss Matt Brittin.

Applicants are invited to enter a technology-based project that has the potential to change society on a large scale in a challenge specifically for not-for-profits. The social innovation projects submitted will be reviewed on three key criteria. First, how you will use technology and innovation to make the world a better place? Next, how you will implement the Global Impact Award? Lastly how your team will execute your plan immediately and successfully. Sir Berners-Lee says, “The Web’s contribution to economic progress has been much celebrated, but I believe that we are only scratching the surface of its potential to solve social and political problems. I’m delighted to join Google in this exciting and innovative initiative.”

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Corporate Governance